I developed this booth campaign concept to educate HCPs through gamification for VELSIPITY, a UC treatment whose differentiation lies in the powerful combination of three attributes. Each mini‑game was designed to embody one of VELSIPITY’s core strengths: its efficacy as a first‑line advanced oral treatment, its favorable safety profile, and the convenience of a once‑daily pill.
Strategically, the concept reframed VELSIPITY’s positioning, rather than competing on a single dimension, it invited HCPs to experience how all three advantages work together, underscoring that the brand’s true value is in the complete package. The logo and visual language were developed around this triad, unifying the games and the booth environment into one cohesive, three‑in‑one story.
