For RotaTeq, a 3‑dose pediatric vaccine in a market conditioned to think “two doses and done,” I developed a highly playful, illustrative campaign that reframed the extra dose as added value, not inconvenience. The core visual was designed like a children’s play mat, broken into three vibrant segments that each represented a key RotaTeq benefit while interlinking to form one continuous story. The single image summarises the clinical and practical value of completing all three doses, using floating copy aligned to RotaTeq branding and illustration to make the message intuitive at a glance. The result was a standout, child‑friendly creative platform that
makes the 3‑dose schedule feel simple, cohesive, and worth completing.
makes the 3‑dose schedule feel simple, cohesive, and worth completing.
