For VELSIPITY's Calm the Chaos campaign, the team and I designed an interactive booth experience that used a competitive reflex wall to drive deeper medical education around VELSIPITY. Congress visitors were drawn in by a high‑energy, two‑player game, then engaged with a supporting screen that delivered key VELSIPITY messages through an attract loop, on‑screen content, and quiz questions tied directly to the product’s clinical profile.
Correct answers reduced players’ final times, rewarding knowledge as well as speed and turning
medical education into an active, memorable part of the gameplay.
The tactic proved so effective that it was rolled out across multiple congresses
Correct answers reduced players’ final times, rewarding knowledge as well as speed and turning
medical education into an active, memorable part of the gameplay.
The tactic proved so effective that it was rolled out across multiple congresses
