For a cardio‑renal‑metabolic initiative, I worked on the creative development of dual hologram experiences for the ESC and EASD congresses, my company’s first use of this kind of tactic. At ESC, the hologram heroed the cardio‑renal connection, bringing a beating heart and kidneys to life in 3D; at EASD, the narrative shifted to focus on the metabolic system, with the liver as the central organ. In both cases, the goal was to stop delegates in their tracks and visually dramatise how these systems interconnect, successfully driving traffic onto the booth. My role was to create the storyboards for each hologram, collaborating with our 3D team to define realistic organ models, 3D text, pacing and transitions, and a clean, striking visual language that was inline with the branding guidelines.
The ESC hologram proved especially successful, earning a spot in the official ESC Congress Highlights video
as the only booth tactic featured from the entire event.
The ESC hologram proved especially successful, earning a spot in the official ESC Congress Highlights video
as the only booth tactic featured from the entire event.
