Shift is a product aimed to help male and female adults, aged between 18-65, who suffer from anxiety and/or panic attacks. The product is an Apple application targeted towards both iPhone and iWatch users who are looking for a way to help themselves and prevent or minimise future attacks. The aim of this product is to help the user recognise their anxiety and panic attack triggers, to teach them ways to control attacks, provide them with tools to help them prevent them and with access to necessary support. 
Shift puts the power in the hands of the individual, with a discreet application that can be used anywhere, at any time. Users can also purchase ‘scratch and sniff’ watch bands available in various colours and textures. They are able to apply their choice of essential oil to their band in an attempt to stimulate tactile and olfactory senses as another form of distraction to help calm the user.

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